The Coffee Guide was recently quoted in a Sun Herald article on the price of a cup of coffee. We spoke to a lot of roasters, brokers and cafes and we think that the price could go up by as much as 15%. What can prevent this is competitition between roasters (which is pretty fierce) and competition between cafes. The question we ask is how much are you prepared to pay for a cup? Will you cut down on your caffeine hits or are we too addicted to care?